While content and links are essential for SEO, your website's technical setup also significantly impacts search performance. Here are some key technical SEO considerations:

Ensure search engine accessibility: Make sure search engines can easily discover and index your content. Submit an XML sitemap, use robot.txt to guide crawler behavior, and fix any crawl errors reported in Google Search Console.

Implement HTTPS: Websites with HTTPS (SSL/TLS encryption) are preferred by Google and provide a more secure browsing experience for users. Migrate your site to HTTPS to boost SEO and build trust.

Optimize website navigation: Create a clear, logical website structure with a user-friendly navigation menu. Use descriptive, keyword-rich anchor text for internal links to help search engines understand the relevance of each page.

Resolve duplicate content issues: Duplicate content can dilute link equity and confuse search engines. Use 301 redirects, canonical tags, or parameter handling to resolve duplicate content problems.

Improve page speed: Optimize your website's loading speed by compressing images, minimizing code, leveraging browser caching, and using a content delivery network (CDN).

Implement structured data: Use schema.org markup to provide search engines with additional context about your content, such as article details, product information, or customer reviews.

Monitor and fix broken links: Regularly check for broken internal and external links using tools like Screaming Frog or Google Search Console. Fix broken links promptly to improve user experience and avoid "link rot."

Ensure mobile-friendliness: With Google's mobile-first indexing, your website must be optimized for mobile devices. Use responsive design, optimize images and fonts for mobile, and ensure fast loading speeds on cellular networks.

Conduct regular website audits: Periodically audit your website to identify and fix technical SEO issues. Use tools like Ahrefs, SEMrush, or Screaming Frog to crawl your site and uncover areas for improvement.

Remember, technical SEO is complex and ever-evolving. Stay updated with the latest best practices, prioritize user experience, and continuously monitor and optimize your website's backend to maintain good search engine visibility.